Brochure Design: Piddle Paddle Tours
Format: Trifold Brochure

​

I created this brochure for Piddle Paddle, a company specializing in ocean and sea life tours. The client needed to present a full list of services and engaging visuals while reflecting their ocean-themed branding. I chose a trifold layout for its compact size and logical content flow, ideal for tourist displays. The inner panels carried the bulk of the content, while the front and back panels introduced the company and provided contact details. A modular grid system helped organize the photos and text clearly, with thoughtful use of white space to prevent overcrowding.

To tie in the brand identity, I incorporated wave motifs at the top and bottom of each panel, echoing the curves in the company’s logo. I used Calibri, a clean sans-serif font, to maintain readability and visual consistency. Typography hierarchy was established by enlarging the main headline to stand out above the logo, while images were prioritized to immediately capture attention. This project demonstrates how cohesive layouts, consistent branding, and structured typography can communicate a rich offering in a user-friendly design.